the problem of samsung electronics

For all the enterprises,creativity and innovation are necessary forever,specially for a consumer electronics company.the problem of samsung electronics lies in much too dependence on products design and R&D,ignoring the change and innovation of others ,including marketing policy、analysizing competitor.

Electronics design is the most mature and globally competitive industry. That's why SUMSANG does need large raw data of customer insights to redesign its products.

After all, customers are companies' best source of cash. no matter how good the product is, it cannot survive or grow without customers. and once the product is really outstanding among the market, no matter how expensive is, it always can find its niche market. Becuase rich people are around the world and they're willing to pay for premium products to remain the social status. for exmple, wearing a Rolex, people feel having a small piece of perfection in an imperfect world. what a great appreciation towards ROLOX!

To expand its market share and enhance the revenue, Samsung Electronics might as well explore the distributing channels.For example, it can open some experiencing stores where customers come by and experience the latest products of Samsung Electronics. It can also take advantage of the E-commerce, sell its products online and open some online stores on Ebay.com etc.

The problem of Samsung? really, are you sure the term you used for this topic is the PROBLEM of Samsungs?

heeh. I were always told that Any problem that can be solved with money is not a problem. as long as Samsung is willing to make an investment, no matter on which part, we cannot call samsung has problems.

Samsung is a great company, afterall, it's a recognized brand inthe world. To stay ahead of the intense competitions, Samsung needs to keep learning like how we do with our life--learning from the experience, learning from the reality, learning from the ppl who around you, learning from the things you see, hear, meet and touch.

we learn from people through communicatons, arguements, discussions, etc, Samsung also needs to learn from consumers, to hear the VOC from the consumers and to know the market demands. Combining most characteritics of demands, Samsung could have more ideas to improve its technology associate with its appearnce for the market. A complete XXX (couldn't find an accruate term for this) raw data is important to do analysis and conduct researches.